Your platform for
assessments, analysis, and more objective people decisions
Run, manage and analyse personality, cognitive and service tests from one secure, web-based system, giving you the confidence to make faster, better people decisions.
Master People Platform is a HR platform (SaaS) where you send tests to candidates and employees, compare them against job criteria, and get clear reports and visualisations. Data processing is documented under ISAE 3000 type 2, and the platform can be integrated with your ATS.
How to use the platform
Send out tests
Create and send tests to candidates and employees directly from the platform
Match against criteria
Set a criteria for the position and see each candidate’s match percentage
Compare and decide
Compare candidates against each other and make an objective choice
About the platform
What is Master People Platform?
Master People Platform is the software where your tests, analyses and processes come together. Instead of separate tools, you get one system where HR, hiring managers and consultants can work with testing end to end:
The platform is web-based – there’s no installation, and you access it through your browser. It’s built for everyday HR work:
Testing tools
All of Master’s testing tools run on the platform
Features
What you can do with the platform
Create candidates, send out tests and download reports – Master People Platform brings the whole process together in one place.
Create a candidate or employee in a few clicks, and send the test directly from the platform. For open recruitment, generate a shareable link so candidates can start the test themselves — no individual invitation needed.
See instantly how many candidates are qualified and who has completed the test.
Set up scoring criteria for the position so the platform can match candidates against exactly the profile you’re looking for.
AI-modulet valU can help you create criteria based on the job listing.
Select several candidates and compare them against each other on individual criteria – one overview, one decision.
Set a standard expiry date on candidate data so you automatically comply with GDPR regulations.
Data security and integrations
A GDPR-compliant platform, built for your workflow
We’ve chosen the most comprehensive form of documentation for our data processing – and made the platform ready to work alongside your existing systems.
GDPR-compliant (ISAE 3000 type 2)
An independent, annual auditor’s statement documents that our IT security and data processing controls work effectively over time.

ATS integration
Can be integrated with ATS systems such as Teamtailor, so tests can be sent directly from your recruitment workflow.



Danish and validated since 1985
Developed by psychologists, psychometricians and data experts. The tests have been evaluated by independent bodies such as BPS and DNV.


The valU AI module
valU has been developed in compliance with the EU’s AI Act and runs on the French AI model Mistral.
Questions and answers
Frequently asked questions
If you can’t find the answer below, you’re always welcome to contact us.
Is Master People Platform an HR platform or a single testing tool? +
Both. Master People Platform is the software where your tests are managed and analysed, and the platform runs all of Master’s testing tools – personality, cognitive, service and leadership tools.
Is the platform GDPR-compliant? +
Yes. Data processing is documented through an independent, annual auditor’s statement under ISAE 3000 type 2, and demographic data (age, country of origin, gender) is not shown in the reports.
Can the platform be integrated with our ATS? +
Yes. The platform can be integrated with ATS systems such as Teamtailor, so tests can be sent directly from your recruitment workflow.
Which tests can be run on the platform? +
All of Master’s testing tools: OPTO, MPA (personality), ACE, CORE (cognitive), EASI (typology), BRIGHT (service) and OPTO+ Leadership (leadership).
Do I need to install anything? +
No. The platform is web-based and is accessed through your browser at app.master-hr.com.
“Master People Platform has given us the flexibility to screen candidates on exactly those parameters that are important to us.”
— Development Consultant, Saxo Bank
Ready to see the platform in action?
Book a no-obligation meeting and get a walkthrough of Master People Platform.