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OPTO Evidence based Recruitment

OPTO is a personality test based on the Big Five Model that measures the most important dimensions of personality for performance and job success.


What you get

OPTO lets you identify
employees who perform

Increase your company’s performance with a structured hiring process to select the right employees. With OPTO, you can predict candidates’ performance in the job and thus select the best match.

Recruitment

OPTO provides a framework for effective and structured feedback with a focus on behavior that is directly related to performance at work.

Onboarding

Use the OPTO result when planning onboarding for your new employee. It is a good starting point to take into account your new employee's preferences for performing in the new job.

Individual development

OPTO can provide value in relation to employees' continued development. Bring up the result again by e.g. 3 months interview or test again when you plan development initiatives.

Leadership development

Take as a starting point the reports' management perspective, which describes social leadership and effective leadership.

Outplacement

Use OPTO to uncover job seekers' preferences in relation to the next job. Let the test be the framework for a structured interview. OPTO is particularly well-suited to roles and organizations with a performance-driven culture.

Talent management

Let OPTO help you identify your organization's talents. Analyze data on high performers and determine which profiles match key positions.

Why OPTO?

Evidence-based recruitment that supports performance

Instantly source, filter and recruit talent based on objective performance criteria, built-in analytics and intuitive reporting.

  • Instantly filter and match candidates based on objective criteria.
  • Eliminate bias and improve quality in talent acquisition
  • Create a professional candidate experience and support your employer brand + Improve processes and reduce complexity, time spend-per-hire and total cost

Get started

The best people for succesful organisations

Master International creates digital HR solutions that help companies leverage their HR data intelligently and strategically to add value to their business. WHY OPTO? Using data to automate and eliminate bias is the smart way to improve decision quality in recruiting, strengthen overall business performance and create transparency across geographical, cultural, and professional borders.

  • Data-driven candidate assessment that improves quality of decisions in recruiting.
  • Analytical insight with objective job and business performance criteria.
  • Digitalisation that creates internal efficiencies and lowers cost.
  • Graphic, user-friendly, intuitive, and scalable output matching different roles and reporting needs.
Language

OPTO is available in Danish, English, Finnish, French, German, Italian, Norwegian, Spanish and Swedish.

Norms

There are national as well as international norms available.

More than 95% of all organizations are hiring the wrong people every year.

The cost of a wrong hire is 53,000 EUR

OPTO⁺ Leadership

Experience the most Innovative and science-based Leadership Insights & Analytics

Welcome to OPTO⁺ Leadership! OPTO⁺ Leadership is based on modern leadership theories, provides leaders and organisations with data-driven, scientifically grounded insights into key aspects of leadership personality, empowering informed decision-making and personal development for those who acknowledge the value of a supportive, versatile, and balanced leadership approach.

The OPTO⁺ Leadership package is designed to support leaders, future leaders, recruiters, and coaches in your organisation, seeking to understand personality from a modern leadership perspective in recruitment or development contexts. We provide you with comprehensive insights, including multiple reports and analysis views, to maximise value for leaders and organisations, in selection and development.

Base your leadership selection and development on acknowledged science, such as the Big Five, Goleman, and Offman, making them easy to translate into actionable decision-making.

Unlike lengthy reports for psychology experts and traditional leadership tests that take a one-sided approach, our OPTO⁺ Leadership offers powerful tools and scientific insights that help leaders adapt their behaviors and strategies (Versatile leadership) to meet the diverse needs and challenges of tomorrow.

Unique Combination of Theory

OPTO⁺ Leadership offers a unique blend of McCrae & Costa’s Five-Factor theory of personality, Ofman’s ideas of Core Qualities, and Goleman’s insights into Emotional Intelligence, creating a comprehensive leadership tool for evidence-based selection and development.

A Tool for Self-Reflection

OPTO⁺ Leadership encourages leaders to self-reflect through the Spotlight feature, making it particularly suitable for high-level executives, who wants to challenge themselves through reflection and self-awareness as a basis for improvement of their leadership behaviour.

Analyse, Match & Compare for Immediate Impact

With clear visuals, actionable information, and additional resources, OPTO⁺ Leadership makes it easy to analyse, match, and compare results to support objective and reliable data-driven decision-making.

Insights into Versatile Leadership

OPTO⁺ Leadership offers a holistic perspective on leadership combining a result-oriented and a people-oriented focus, encouraging versatility in leaders and helping organisations identify and develop balanced leaders.

Tailored Leadership Profiles

OPTO⁺ Leadership empowers leaders and future leaders to reflect on their leadership and supports adapting their behaviour, fostering a more responsive and flexible leadership approach.

Improving Long Term Business Success

OPTO⁺ Leadership ultimately supports more effective selection, coaching, development, and strategic placement of top executives, by focusing on contemporary leadership that is more likely to lead to long term success.

Documentation

What is the science behind OPTO?

OPTO is a personality test based on the Big Five model. The test was developed by Master International in Denmark, where psychologists, psychometricians and data experts ensure the quality of the test at a high international level.

OPTO has different national standards as well as a common international standard.

To ensure the highest quality OPTO is developed based on ITC, APA, EFPA, and AERA standards and guidelines. OPTO therefore meets the highest international standards for professional tests.

British Psychological Society’s Psychological Testing Centre (PTC) has reviewed and certified the English language version. Det Norske Veritas (DNV) has reviewed and certified the Norwegian language version. These versions of OPTO have been acknowledged with a quality stamp for meeting the industry standards for test quality.

Extensive documentation has been performed to provide evidence of reliability (5-10 studies published) and validity (30-40 studies published).

Validity
  • Convergent validity: median = 0.75.
  • Criterion validity: correlation with performance up to 0.4.
  • Construct validity: model supported by Factor Analysis.
  • Expected group sensitivity identified.
  • Questionnaire is free from item bias
Reliability
  • Cronbach’s Alpha: median α = 0.81.
  • Test-retest correlation: median = 0.85.



High standard
equales
high trust

OPTO is registered at the British Psychological Society (BPS), which evaluates the quality of psychological test.

Customers

Companies we have supported in Talent Acquisition

We collect good stories about how our customers create measurable value with our solutions. The best effect is obtained by adapting the method to the individual business, large and small. No two stories are alike.

”With Master solutions, we form successful recruitment decisions at If. Master provides us with a reliable method through which we obtain objective information to support our recruitment decision”

- Sirpa Mäkipere – HR Business Partner - IF Insurance